We build imaginary digital worlds echoing in a physical state of mind.
Idea & Maker is a commercial and artistic exploration practice led by Johana and Maxim Kroft. Their journey from Prague, London to Berlin and now New York has shaped a unique approach to design and storytelling.
Founded in 2017, they craft vibrant, layered 3D imagery through “expression design”, exploring complex emotions and immersive human experience.
Shaping emotional storytelling through expression design & motion.
We invite viewers and collaborators to experience a world crafted with precision and emotional depth, showcasing the ability to turn digital canvases into reflections of human experience.
Where dreams turn into digital fantasy with a tactile, almost tangible presence—offering a sensory immersion reflecting today’s digital landscape.
Our work unfolds as a sensory experience, exposing digital artistry into a narrative that feels intensely present and resonant.
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Immersive and Audiovisual Experiences
Recognized globally for its unmistakable creative identity, our work has been showcased in iconic spaces such as Berlin’s Kraftwerk and Miami Art Basel. With frequent appearances in cultural capitals, our creations resonate deeply with audiences—both those shaped by digital innovations and those who value the timeless, tactile qualities of tradition.
CREATIVE DELI
AR sculpture - Atrium
Koami Art Festival
an egg is an egg
Subjective Art Festival
selected works
Monaco Art Fair
selected works
(un)fair Milan
immersive event
Parlor Social Club
selected works
Spectrum Miami
#E44E29
selected works
Paris Art Fair
a moment
The Extraordinaries
JOhana kroft solo exhibition
no, thank you
Mocana
people are people
underwater orchestra pt. 2
SUBNAUTICA REDUX
underwater orchestra
Invisible Forces
Blooming spirit
collaboration with Jooris Voorn
Extraordinary Alien
NFT NYC
Bright Moments
NFT ART BERLIN
toxic friends
Czech Design Week
CREATIVE MINds
commercial installation
Color of Wind commercial installation
lighting ceremony and commercial installation
AR experience
City and the Sky Above
Bi-City Biennale of Urbanism/Architecture
AUDIOVISUAL EXPERIENCE
Paris Air Show, Embraer Pavilion