Inscape
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Challenge:

Drunk Elephant, a skincare brand celebrated for its clean ingredients and playful personality, approached us to help define and refine its evolving visual world. As the brand continues to grow its product line and global presence, the challenge was to craft a cohesive look and feel that seamlessly blends science, skincare, and storytelling—while preserving the vibrant, irreverent tone that sets it apart. This ongoing collaboration focuses on building a future-forward visual identity system and supporting key product launches through high-impact video content.

Our Approach:

At the core of our work with Drunk Elephant is a commitment to R&D-driven design. We approach the brand’s visual language as an evolving system—refining the use of color, form, material, and motion in ways that reflect both product efficacy and emotional resonance. From texture studies to lighting R&D, we explore how to build a consistent and expressive design system that reflects the brand’s identity across motion and stills.

Our product launch videos blend clarity with character—balancing color intelligence with playful storytelling. Each campaign is treated as a unique visual chapter within a larger, evolving brand universe. We translate product benefits into rich visual metaphors, drawing from our R&D work to craft immersive, story-driven worlds.

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Results & Impact:

Our work establishes a visual system that evolves with purpose—balancing cohesion with creative elasticity. Each launch contributes to a broader narrative architecture shaped by internal landscapes, tactile props and textures, and intentional movement. The result is a design language that’s intelligent, adaptable, and built for enduring relevance.