New York, NY
Challenge:
In collaboration with Dutch electronic artist Joris Voorn, we were invited to create a visual experience — not to be scrolled, but to be felt. A space. A pause.A collaboration, not a transmission.
Our Approach:
We imagined a world that blooms in stillness.
An experience where Philips lights breathe through time and space — ambient, gentle, alive.
Wavelengths of color stretched across the room, softly touching the air, the walls, the people within it.
Visuals unfolding like petals, then receded — blooming, then fading. The opposite of bloom is not a collapse, but the return.
Forms drifted in and out of interest, floating and shimmering in rhythm as one — lost in time, suspended in a world where emptiness feels whole.
Results & Impact:
Presented during Amsterdam Dance Event at the historic Hotel De L’Europe, Blooming Spirit became the centerpiece of Philips’ “Living Room Sessions” pop-up— . Over 600 guests explored the experience, beginning with oysters & art, before entering a room where music, light and images moved in synchonized form. A vivid reminder of how creative collaborations can transform space and elevate a brand by creating experiences that resonate long after the room is empty and the feed fades away.
Credits:
Head of Brand /Anne-Sophie Erbé, The Brand Father
