New York, NY
Challenge:
To celebrate the launch of three new Fenty Hair products at Sephora, we were brought in to create a dynamic social video designed to live across digital platforms. Introducing The Comeback Kid, The Protective Type, and The Homecurl — three styles, three identities, and one cohesive visual journey within the Sephora world.
Our Approach:
We created a slow, continuous visual journey through three residential environments — each reflecting the mood of a Fenty Hair product. From a lush community garden, through the calm rhythm of the suburbs, to the confidence of the city, each world became a quiet stage for The Homecurl, The Protective Type, and The Comeback Kid.
The video drifts as a single, uninterrupted camera movement, fluidly transitioning from one space to the next — guided by shifts in color, light, and atmosphere. Without breaking focus, each environment unfolds with ease, allowing the products to feel both distinct and cohesive within their surroundings.
Results & Impact:
The launch video brought together Fenty Hair’s expressive identity with Sephora’s editorial presence — merging two distinct brand voices into a single, cohesive visual language. Designed natively for social, the piece balanced clarity with atmosphere, offering just enough story to feel complete, yet open enough to invite rewatching.
A fluid moment of brand alignment — built for movement, mood, and momentum.
