Adventures in Bathing
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Challenge:

LUSH invited us to help reimagine how their bath products are experienced—digitally and emotionally. The brief was to create a campaign that could elevate the everyday act of bathing into something immersive, fantastical, and mood-enhancing. The goal was to translate scent, color, and sensation into a visual language that felt joyful, transportive, and distinctly LUSH.

Our Approach:

We developed Adventures in Bathing as a series of sensorial worlds—each one inspired by the essence of a single bath bomb. The campaign unfolded as six product-centered environments, each rooted in storytelling through color, texture, movement, and emotion.

From underwater dreamscapes and disco-fueled sparkle to dark floral illusions and meditative lakes, each visual world was crafted to evoke the mood and energy of the product it represented. Using a blend of practical and digital techniques, we shaped tactile atmospheres and cinematic compositions designed to connect instantly with viewers across platforms.

The creative system was built to be modular and scalable, allowing LUSH to activate the campaign through video, social, in-store, and experiential touchpoints.

Results & Impact:

‍Adventures in Bathing became one of LUSH’s most successful creative campaigns, praised for both its originality and emotional clarity. It resonated across audiences and channels—redefining bath time as a ritual of escape, play, and self-expression. The visual worlds created for each product continue to inform LUSH’s creative direction and remain relevant years after launch.

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Credits:

Senior Creative Lead /Tom Griffiths, LUSH